Colgate the precision toothbrush essay
The decision on how to position the colgate precision product line will be fundamental to the overall balance of power in the toothbrush and us oral care market cannibalization of colgate plus and classic lines is too costly for colgate-palmolive to consider. Clinically proven to strengthen and protect developing teeth, the colgate minions toothpaste is perfect for young brushers the tube stands upright with an easy open flip-top cap to make it easy and fun for kids to brush, and the bubble fruit flavor is a kiddo favorite. “position niche vs - colgate palmolive case study essay introduction mainstream: in respect to sales cannibalization” mainstream: in respect to sales cannibalization” analysis of the marketing strategic for colgate-palmolive’s (cp) new product launch of “precision by colgate” toothbrush.
Colgate-palmolive the precision toothbrush part: 1 summary in the toothpaste market, colgate claimed 45% global market share and 32% of the toothbrush market. The precision toothbrush will be placed on the retail shelves between the colgate plus and oral-b product lines retail advertising will consist of in-store displays to increased toothbrush sales as a “super-premium” toothbrush, precision would be carried primarily by food and drug stores. Problem statement the aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for colgate palmolive's new toothbrush, precision, and choose the one that is the most suitable in the face of the market competition and consumer needs. In case of precision it should be an information that will contribute to success colgate should position precision toothbrush as therapeutic product which would lead to healthier gums by removing plaque and by making consumers acknowledging gum disease problems.
Although this technology is a strong argument for positioning precision in the “super-premium” category, colgate-palmolive could also use its design aspects to improve colgate-palmolive’s existing “professional” and “value” toothbrush lines to increase their. 1 what is changing in the toothbrush category assess colgate palmolive’s competitive position toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. The communication objective for the new product becomes to convince therapeutic and cosmetic brushers that they should purchase and use colgate precision because precision is designed to be the best toothbrush for removing plaque and preventing gum disease. Colgate-palmolive company: the precision toothbrush problem definition colgate-precision (cp) held the number one position in the us retail toothbrush with 233% volume share in 1991 they are a global leader in household and personal care products. In order to meet consumer demand cp could introduce the toothbrush as a niche, super-premium or amainstream, professional product it could also introduce the product using standard naming conventions or introduce anew labeling system by calling it the “precision by colgate.
In 1992, colgate-palmolive (cp) was the global leader in household and personal care products it was also the leader in retail toothbrush sales in the united states. Shop for colgate cibaca 123 -toothbrush(pack of 12) online at best prices in india browse colgate cibaca 123 -toothbrush(pack of 12) specifications and features on shoponnin buy now colgate cibaca 123 -toothbrush(pack of 12) with fastest delivery options. One of colgate-palmolive’s competitors, johnson & johnson, ranked third in toothbrush sales, was phasing out one of its toothbrush lines at the time of the precision introduction as the toothbrush market remains rather constant, courting customer from other brands, particularly ones being phased out, is a tremendous opportunity to gain.
Incredible shopping paradise newest products, latest trends and bestselling items、toothbrush：household & bedding, items from singapore, japan, korea, us and all over the world at highly discounted price. The precision toothbrush swot analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing swot analysis and swot matrix will help you to clearly mark out - strengths weakness opportunities & threats that the organization or manager is facing in the colgate-palmolive co. New sealed child toothbrush by colgate gin will be send with a bonus, ask if interested please read all info before bidding i ship most of my light items first class mail. Colgate palmolive-the precision toothbrush essay 1 what is changing in the colgate precision toothbrush is the most efficient in plaque removing (up to 35% more efficient than any other toothbrush on the market) if used usually thanks to its conception, it is the most efficient of the market to access the spaces between the teeth. Colgate classic was positioned in the “value” segment, while colgate plus was positioned as a higher-quality product in the “professional” segment this new “precision” toothbrush now faced a highly competitive market with substantial new product activity in the emerging “super-premium” sub-category of toothbrushes.
Colgate the precision toothbrush essay
We will write a custom essay sample on toothpaste and colgate specifically for you for only $1390/page product :- the product, the precision toothbrush, is a product that should add value to a buyer’s life it should also add utility, and meet the wants and needs of targeted consumers the product should be unique and different. Colgate- palmolive company: the precision toothbrush case study problem/issues in 1992, after evaluating the current market condition and completing its research and development, colgate-palmolive was ready to begin marketing its newest toothbrush, colgate precision. Colgate palmolive case report essay - colgate-palmolive (cp), the leading retail toothbrush manufacturer in the united-states is looking to expand its market share by entering into the competitive high-end toothbrush market segment with the introduction of its technologically innovative precision. Oral-b precision clean replacement electric toothbrush head – 3ct $2699 shop for colgate electric toothbrush heads online at target free shipping on oral-b cross action electric toothbrush replacement brush heads – 4ct $3499.
There would be the cannibalization because precision would be distributed through the same channels as colgate plus and cp will suffer the loss of its revenue from the competition between colgate plus (majority market share in cp's toothbrush market) and precision. Colgate palmolive-the precision toothbrush toothbrush manufacturers have poured millions of dollars and hours, to marry form and function in oral health care products that enable their users to brush frequently, comfortably, and above all, properly. Colgate-palmolive’s uses a vertical marketing system strategy to move the precision toothbrush to market colgate-palmolive is the channel captain with name recognition and the product ideal that the producer, warehouse, and transporter collaborate with to produce the product. Analysis of colgate palmolive precision toothbrush by group 4 synopsis introduction 1 the paper discusses the state of oral health care market in us in early 90s and analysis of various market factors affecting positioning, branding and communication strategy of a new product to be launched by colgate palmolive.
Colgate-palmolive the precision toothbrush part 1: i want you summarize the case study ( i will send it) as points in half page part 2: i want you answer the three questions in 2 pages or less, as you need. Colgate: the precision toothbrush essay within the us market, cp launched colgate baking soda toothpaste, the colgate angle toothbrush, and wild ones toothbrush colgate-palmolive offered two lines of toothbrushes on the value end was the colgate classic, and on the professional end was the colgate plus.